Renew Yourself

Renewal can mean many things. It goes beyond the act of extending a fishing license. It’s also about giving fresh life or energy — reinvigorating something vital within yourself.

This campaign attracted female anglers through the use of polaroid framed imagery coupled with nostalgic, multi-generational messaging.

(Additional campaign copy can be found by expanding respective graphics, where applicable.)

Client: Indiana DNR via MKR Agency, LLC
Writer: Hailey Schulte
Graphic Designer: Clara Bridgman
Motion Graphics Editor: Jacob Mosher
Associate Creative Director: Mark Henderson